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In 1949 Kihachiro Onitsuka took a good look around his native Kobe, Japan and came to a simple conclusion: the country's youth needed direction. They needed a healthier, more positive lifestyle, a new sense of community, optimism and awareness. The best way to accomplish this he firmly believed was through sport. So he started making athletic shoes in his living room, and set out to change the future one step at a time.

In 1977, the Onitsuka Co. Ltd. became ASICS. The name, an acronym, derives from Anima Sana in Corpore Sano. This is an old Latin phrase expressing the ancient ideal of  "A Sound Mind in a Sound Body."

It's not a tagline, itís a reason for being. It's a foundation, a goal, an inspiration.

Today, ASICS continues to walk in Mr. Onitsuka's footsteps. ASICS prides itself on building the finest products for the sports enthusiast. The rigorous technical and quality standards of the brand's athletic shoes, apparel and accessories are unmatched.